Innovation Temperature Test

How Hot are you?

When you need to be creative, can you turn up the heat and come up with lots of good ideas? Take this test and find out.

The Innovation Temperature Test is a comprehensive written test to measure a person’s ability to think creatively. The test measures this ability on 5 different levels. The test does not measure how creative a person is, because that also depends on their personal situation, their environment, and the influence of the people surrounding them. Rather the test measures a person’s ability and capacity to think creatively. It is quite possible for someone to score high in certain areas of the test and not in others.

The test is a valuable tool for self-evaluation, for human resources managers, schools, and also for coaching and training. The need for creative, innovative thinking in the world has never been greater, yet the number of highly creative people has not and is not increasing to meet the challenge.

The foundation for the test: Creativity is not a gift or a talent, it’s an attitude!

Creativity is an attitude, and that attitude can be attained by anyone. This means creativity can be taught. This is not the traditional view, but it is the view of most of the people who are working and doing research in creativity and innovation today.

“Creative thinking is not a talent. It is a skill that can be learnt” – Edward de Bono. British medical doctor, author of books on Lateral Thinking and Brainstorming

“Creativity is the ability to see the connections between things” – Steve Jobs, Co-founder of Apple Corp.

Creativity is not a talent that some people are born with while others are not. If this were true, only some children would be creative. In fact, almost all children are highly creative. Ninety percent of children are highly creative, while only two percent of adults are. That means people lose their creativity as they grow up, as they go through adolescence. Some people are able to keep the creative attitudes they had as children into their adult lives and then expand and develop them. Most people cannot. Most people lose their creativity at a young age, bump into it occasionally after that and never really do much with it. The good news is that you can regain the full creativity you had as child if you want to.

“The greatest discovery of every generation is that human beings can alter their lives by altering their attitudes of mind” – Albert Schweitzer, French medical doctor, theologian and missionary

What Schweitzer meant is that people can change their lives by changing their attitudes. It makes sense once you also realize that our attitudes are pretty much the only thing in our lives we have control over. The test measures creativity potential by looking at five areas or zones which comprise the creative attitude. They are:

  • Importance of freedom. The desire to question and challenge things
  • Staying childlike, maintaining a sense of wonder, curiosity and urgency
  • Willingness and ability to go beyond social rules when necessary
  • Avoiding assumptions
  • The ability to consistently see other perspectives and points of view

Test Format

The test has 100 questions. There is no time limit for a person to complete the test. Some questions may be answered quickly, while others may take more reflection. It is estimated that the test will take the average person 75 minutes to complete. The test should be administered without the subject being told that it is a test of
competency in creative thinking so as not to influence their responses. To this end, the normal test cover bears the title, “Competency Test”.

The test can be administered in an online version, but in order to come up with an accurate portrait of the subject’s creative attitude, and because of the width and breath of the possible responses to some key questions, the test should be corrected by hand using a common evaluation grid, that allows for latitude in some answers. The overall and area scores are numerical with corresponding textual evaluations.

For more information on the test contact: Art Gogatz (